JFK — We Choose to Go to the Moon

TL;DR

Kennedy's September 12, 1962 speech at Rice Stadium in Houston is the speech that committed the United States to landing a person on the Moon before the decade was out. It is also a more interesting speech than the famous one-liner suggests.

Kennedy spends most of the address making the case for why a hard, expensive, uncertain national project is worth doing precisely because it is hard. It runs about 18 minutes, and the structure — open with stakes, pivot to vision, close with specific numbers — is still taught in speechwriting workshops sixty years later.

Source

JFK Presidential Library — government work, public domain